Your audience is spread across Instagram, Facebook, Twitter, LinkedIn, and TikTok. Managing five separate platforms used to mean five times the work. Cross-platform publishing changes that equation entirely.
Each platform has its own character limits, image dimensions, hashtag conventions, and audience expectations. Simply copy-pasting the same content everywhere is a recipe for poor performance. True cross-platform publishing means adapting your message for each platform while maintaining a consistent brand story.
Visual-first. Lead with stunning imagery or video. Captions can be longer and more storytelling-oriented. Use 20-30 relevant hashtags. Carousel posts consistently outperform single images.
Short, punchy, conversational. Get to the point fast. Use 1-2 hashtags maximum. Threads work well for longer content. Engagement (replies, quotes) matters more than likes.
Professional but human. First-person storytelling performs best. No hashtags in the body — add 3-5 at the bottom. Native documents (carousel PDFs) get massive reach.
Community-focused. Questions and polls drive engagement. Video content gets priority in the algorithm. Groups are often more effective than pages for organic reach.
Write your core message once, then use our platform-specific editor to tailor it for each channel. Preview exactly how your post will look on every platform before publishing. Schedule everything at once, and our AI optimizes the posting time for each platform individually.